Services

Corporate & Product PR

Professional Messaging through Press Releases and more…

Countless press releases are generated every minute of every day — most will disappear into the abyss. TrainTracks has the expertise, experience and media contacts to ensure their clients’ press releases and other message strategies attract attention.

Features

Creating exactly the right ‘angle’, identifying target media organizations and tailoring releases accordingly, developing media relationships, and creating professional copy with useful keywords gives TrainTracks’ clients the edge for maximum exposure.

Common Scenarios

  • A company cannot understand why its press releases are not being picked up
  • A foreign client’s marketing department has little contact or experience with the media in Japan
  • A client wants to reach out to other media sources but does not know where to begin

Business Items

  • Scheduling and managing timely media events, such as press conferences or briefings
  • Providing international companies with a viable PR market entry strategy for Japan that will also maintain the overall corporate identity
  • Planning and implementing strategic PR activities:
    • to develop and deepen corporate branding;
    • to increase recognition of a new product or service; and
    • to link up meaningfully with IR (Investor Relations)