Partnership Promotion

Forging Strategic Partnerships

Strategic alliances occur for the mutual benefit of all parties — where there is no competitive overlap. Promotional events and campaigns are opportunities for partners to minimize the burden of cost and reap the greatest marketing benefit. TrainTracks has the experience and portfolio to advise clients on strategic alliances that will complement their brand.


Through TrainTracks the strategic partnership process is managed every step of the way, from initial introductions, trial contracts, communication support, and administrative operations.

Common Scenarios

  • A client wishes to stretch marketing budgets by developing a joint promotional strategy with other companies
  • A client wants to develop or increase cross-media promotions
  • A client looking to expand a potential customer database

Business Items

  • Integrated Branding Plan and Production (Market Research, Integrated Promotion Plan, etc.)
  • The TrainTracks portfolio of appropriate and complementary potential partners
  • Proposals, negotiations, and administrative management to ensure a confident and satisfactory outcome for all parties